GreekEnglish (United Kingdom)

The key to effective social marketing is talking - and listening!


Social marketing refers to the use of methods and techniques of commercial marketing to study and implement programs designed to bring social changes. The attempt to influence social behaviour is for the benefit of the target audience -and generally for the social welfare. The consumer is always at the centre of attention. The important in this case is target audience’s needs and wishes and not the effort to convince. Social Marketing focuses on the consumer, and not on the product itself.

For Epikinonia team, the words Society and Consumer are linked in multiple ways which we identify and use to achieve the best possible promotion of a social message.

“Educating today the citizens of tomorrow”: this is the way to change wrong attitudes and perceptions –and the world around us. Every Organization should contribute to this effort, combining sincere offer to educational community with effective family approaching to reach company goals and enhance corporate responsibility profile. logo_icon_trans

Nowadays that developments are so quick, approaching young people effectively is a challenge by itself; it is not easy to win over this audience by a simple promotional activity SMS or 2 in 1. Epikinonia responds to this challenge with its specialization in Youth Marketing; we design and implement tailor-made activities that systematically build brand loyalty in young people and maximise brand value, while contributing to educating responsible consumers of tomorrow.